GM Web Solutions | Digital Agency

10 Modern Web Design Elements Every Website Must Have

In this article, we will explore 10 essential modern web design elements that every website should incorporate to provide a seamless user experience, increase engagement and conversions, and establish a strong online presence. These elements include responsive design, intuitive navigation, compelling visuals, engaging typography, calls-to-action, social media integration, accessibility and performance optimization, and more. By incorporating these elements into your website design, you can create a website that stands out in today’s competitive digital landscape.

The importance of web design cannot be overstated in today’s digital landscape. A website serves as a platform for businesses and organizations to showcase their products, services, and brand identity. A poorly designed website can have a negative impact on user experience, leading to lower engagement, reduced conversions, and ultimately, lower revenue. On the other hand, a well-designed website can increase user satisfaction, drive engagement and conversions, and establish trust and credibility.

1- Responsiveness

A website must be responsive to function properly. Over half of all internet traffic has consistently come from mobile devices since 2017. Mobile devices were responsible for 50.8% of all internet traffic worldwide in the third quarter of 2020. In the preceding section, we also saw how impatient a user is when they browse the internet. This demonstrates that you are jeopardizing more than half of your traffic and users by disregarding the responsive nature of the website

The LT Browser – responsive test online design checker tool can be used to compare your website’s responsiveness on mobile and tablet devices: However, responsive design is not required for all websites. Take, for instance, the scenario in which a banking website provides users with a variety of bank-related functionalities. If that is the case, it is pretty clear that the users will make use of the bank’s systems. However, given that Google has begun to penalize websites that are not mobile-friendly as part of their mobile-first policy, responsiveness is crucial for any website. Therefore, evaluate your users, select your domain, and then proceed.

2- Mobile Friendly Layout

A responsive website and a mobile-friendly website are frequently misunderstood. However, in reality, they are distinct. A responsive website ensures that it adapts to different screen sizes, resolutions, and other factors. and acts as a result. For instance, using the “picture element” to select the appropriate image for a smaller device, scaling down the ratio of the elements, or setting some media queries and letting them do their job.

A mobile-friendly layout is different from a responsive one because, whereas a responsive design scales down buttons, a mobile-friendly design takes into account how much space is needed to ensure that the wrong button is not pressed. A mobile-friendly layout may change the column strategy into multi-column results in response to the screen size, whereas a responsive website design will scale down the search results to the same size as they were on a desktop.

In a nutshell, responsive design only considers the website and not the mobile user’s feelings. A versatile format configuration thinks often about the client with regards to how he will see these components, how he will explore appropriately, and so on. As a web developer, you must manage both, and the resulting website should be mobile-friendly and responsive.

3- Hero Image

Images of heroes are now quite popular. Sincerely, when I first saw them, as a web developer, I could not comprehend why I should use hero images on my websites. Hero images are like toll booths on your highway hustle when you’re trying to get around in a hurry and do more with less. Because they are always of the highest quality, they are large and use more bandwidth.

On the other hand, the fact of the matter is that hero images entice users and provide them with a better experience on your website than on other websites. Hero images are also very attractive, and if you want to sell a product, nothing is better for your user than hero images. Even if the product is darb, the image will make it appear much shinier and more expensive. While it is entirely up to the developer and the team to decide, the use of hero images in web design is extremely helpful in such circumstances.

4- SVG Graphics

Scalable Vector Graphics, also known as SVG, is a method that uses a markup language to implement vector graphics in two dimensions on a web page.SVGs are widely used for lossless data compression because they are scalable and lightweight. Because of all of these factors, SVG is preferred for use within a web page, and their share of usage is increasing daily.SVG is the preferred format for designing logos, which are only a few KB in size.SVGs are currently supported by every browser, which contributes to a faster loading time.

The current level of acceptance of SVGs can be seen in the table above. Right-clicking on a brand’s logo and selecting “save image as” will reveal that the extension is “.svg.”

5- Typography

All of the written content on a website is centered around the typography used in web design. The use of a font, the height of the font, line spacing, the color of the font, the length of the line, and other aspects of typography are all examples. The ultimate objective of typography is to ensure that your website’s written content is easy to comprehend. Otherwise, the user will quickly press the back button.

The font that is used on the website is the part of the typography that is most crucial. When creating the website, you should always keep in mind these three fundamental guidelines. As a matter of some importance, the textual style ought to be intelligible and exceptionally clear. So obvious that the user should not even notice and begin to concentrate more on the font than the content.

Second, the number of fonts used throughout the website should never exceed two, and I suggest using just one font whenever possible. Thirdly, as a brand, it is always recommended to use your font rather than the default ones if you have the time and money to invest in brand building. Your font is a representation of your brand. Even if they are reading promotional content on a website owned by a third party, readers should be able to identify with the font and your brand.

6- Website Accessibility

The aspect of web design known as accessibility ensures that people with disabilities can still access and explore the website. These choices are more easily accessible in electronic devices like mobile phones and other devices. Those options should be able to be used on your website. One accessibility feature that takes advantage of listening to written content is content reading, for instance.

Your website’s accessibility will help you reach a larger audience and earn you praise for including people with disabilities. Website accessibility can also make it easier for people who don’t have disabilities to connect to their accounts from different devices and for older people who have difficulty using their hands.

7- SEO Optimized

We want to show our product to everyone in the world once we finish designing the website. Being ranked in the indexes of Google and other search engines and letting people know that we exist is the most effective strategy. To accomplish this, we must optimize our website by the search engine’s guidelines. Giving a meta tag, a doctype tag, appropriate heading tags, and so on are just a few examples. The code and website can both benefit from numerous additional tweaks that can be found online. However, before publishing the website, it should always be optimized for search engines, which is regarded as an essential component of contemporary web design. What’s the point of making something if no one will ever know about it?

8- Optimized For Faster Loading

Customers always appreciate prompt service. Because of this, Amazon Prime is so popular due to its faster delivery. The loading speed of the website is the same. According to Google research, websites that load more than three seconds are abandoned by 53% of visitors.

The developers are put under pressure as a result to incorporate elements that can load more quickly into the website. Using clever methods to promptly provide complete information is one modern web design element that is connected to many others on this list. Rendering the top half of the page quickly or making use of the page’s extremely minimalist design to make it lightweight are examples of such practices. In addition, Google has begun penalizing websites that load more slowly in their indexing factor. Given that all other parameters are the same, a slower website may fall behind others.

9- White Space

White space is a design strategy that falls under minimalistic design and is now widely admired. White space means putting very little content on the page and leaving a lot of space. This strategy is better suited to the home page because it requires the content of a larger size. The fact that the content is kept to a minimum and is more focused makes white space web design advantageous because it prevents the user from skimming through dense content. Writing lengthy content may cause the user to become disoriented, resulting in a lack of necessary information.

10- Short Video

Another great way to engage visitors and keep them on your website for a long time is with short videos. On a website, there are two types of short videos (mostly). One is to present a product like Amazon’s. The second is a video that will talk about your brand, your service, or whatever else you’re selling on your website.

When included in the web design process, these videos increase goal conversions. This occurs as a result of the videos’ increased visual appeal. Also, videos and product demonstrations make the product or service more real to the user than just pictures or text. Even if your prices are a little high, the user gains trust in your brand and is more likely to invest in you as a result.


Here are some important links related to web design elements that every website should have:

  1. Color Theory and Palettes:
  2. Typography:
  3. User-Friendly Forms:
  4. Visual Hierarchy and Layout:
  5. Microinteractions:
  6. Mobile Optimization:
  7. Accessibility:
  8. Loading Speed Optimization:
  9. SEO Best Practices:
  10. Web Standards and Guidelines:

These resources should provide you with valuable insights and inspiration for implementing essential web design elements on your website.


In conclusion, implementing modern web design elements is crucial for creating visually appealing, user-friendly, and engaging websites. Here’s a concise meta description summarizing the key points:

Discover the 10 essential modern web design elements every website must have, including responsive design, clean layout, bold typography, vibrant colors, micro-interactions, custom illustrations, multimedia integration, parallax scrolling, scroll-triggered animations, and social proof. Enhance your website’s user experience and captivate your audience with these cutting-edge design elements.